July 1, 2021 – Tustin, California – In the historic and impressive Marconi Automotive Museum, Pat Hus, CEO of Bianchi USA, and the North American management team presented a comprehensive and innovative collection of new models of electric bikes, including eMTB, Touring and city models. The new line of bikes will arrive at North American dealerships from July / August and run through the fall.
The main focus of the event was to showcase the new e-Omnia eBike collection of bikes which was prominently displayed throughout the museum with an extensive display of Ferraris and other exotic Italian cars serving as the backdrop. The evening began with a historical presentation of the impressive 136-year history of the Bianchi brand, including racing legends like Fausto Coppi and Marco Pantani, “the pirate”. Without doubt two of the greatest World Tour riders of all time!
The message of the evening was clearly innovation, said Hus: “Bianchi didn’t enter the eBike space with a me-too product, it’s innovative, it’s different, it has a look, it has a story, I’m so happy with what we did. “Hus went on to say,” There’s a new vision going on here today, and you’ll start to get a feel for it today, with a new leadership in Italy and the United States. “” Presentation of Bianchi LIF-e, inspiration and innovation to offer a new collection of electric mobility and lifestyle. “
The e-bike collection includes all disciplines, road racing, gravel, mountain, city, trekking, and he noted, “If there is an e-bike opportunity, we’ll go look for it, we’ll get it. let’s go looking for it aggressively. Hus said emphatically. Bianchi started this project three years ago, hiring staff, engineers and product managers to invest in the eBike space.
All new e-Omnia model platforms are equipped with Bosch motors and battery systems known for their quality, range, sophisticated motors and global support network.
MOUNTAIN – TYPE FX
The FX Type is a full suspension model with a top speed of 20 MPH, 29 “wheels, disc brakes and an innovative gravity-cast aluminum frame structure that allows Bianchi to integrate lights into the frame for front and rear lighting. Lights remain functional for 2 hours even if the battery is depleted from regular driving. The FX model will cost around $ 7,500 and should be available in the fall.
LATHE – TYPE T
The Type T is a front suspension model with a top speed of 28 MPH (Class 3), disc brakes, a suspension seat post, the same innovative gravity cast aluminum frame process that will be delivered in a standard top tube and a mid-stage top tube, more inclined configuration. The system integration includes a welded rear rack that can support child carriers, panniers and of course the same innovative integrated lighting system. The Bosch battery has a safety key which is paired with an Abus locking system which also locks the bike using the same key for both systems. The range allows up to 65 miles, depending on driving style and power mode selection. Finally, the bike also meets the European ID54 waterproof standard to make the bike work in all weather conditions. The Type T will retail for around $ 6,000 and is available in small, medium, and large sizes with models arriving in late July.
CITY – TYPE C
Type C has the same characteristics as Type T but has a frame and saddle with rubber bumpers for more comfort, handlebars tilted backwards for a more upright riding position, a crutch and a suspension seat post. It shares all of the other racks, lights, motors, batteries, and features like the Type T model and comes in small, medium, and large sizes and will cost around $ 5,700 and is expected to arrive in August.
Expect more e-bikes and all discipline models from Bianchi in 2022 in the spring and Hus has made it clear that in the future Bianchi will be a full brand with road, gravel, mountain and of course electric bicycles to offer retailers a full range of innovative Italian products. Bicycles.
Bianchi is one of the most historic and prestigious bicycle brands in the world. Over 136 years old, the company started in Milan in 1885 with Edoardo Bianchi, and today embodies the best that Italy can offer the world – distinguishing between design, innovation and technology. Bianchi USA is part of the Grimaldi Industri group and FIVE Bianchi and has distribution and sales in over 50 countries. Grimaldi Industri is headquartered in Stockholm, Sweden, and is the parent company of the Grimaldi Industri AB group with over 1,100 employees worldwide. For more information on Bianchi, visit www.bianchiusa.com.