Governor Hochul Announces Launch of Applications for $125 Million Relief Programs Supporting the State’s Tourism Industry


Governor Kathy Hochul today announced the opening of applications for two tourism grant programs designed to support and revitalize New York State’s tourism and hospitality industry. The $100 million Back to Work Tourism Grant Program and the $25 million Meet in New York Grant Program were first announced in November as part of the Governor’s nationwide initiative ” Bring Back Tourism, Bring Back Jobs”. Both programs will now make complete applications available to tourism businesses, convention and conference centers and approved accommodation establishments that have qualified for the program.

“The pandemic has tested the entire New York State business community, but its effects have been particularly damaging to our tourism and hospitality professionals,” Governor Hochul said. “These programs are designed to help businesses rehire workers and bring new, world-class conventions and events to our communities, which boost the statewide economic engine that is tourism. New York is the most exciting, dynamic and engaging place on the planet, and we must do everything we can to invite and welcome visitors from all over the world.”

New York State’s tourism and hospitality industry and workforce have been severely impacted by the devastating effects of COVID-19. Before the pandemic, the industry supported one in ten jobs statewide. Recognizing the importance of getting New York’s tourism employees back to work, Governor Hochul unveiled the $100 million Tourism Back to Work Grant Program to support the rehiring of workers by providing grants to businesses across the country. tourism industry which has suffered from economic difficulties linked to the pandemic. Additionally, the $25 million Meet in New York grant program was created to catalyze the return of events, meetings and trade shows that generate business travel, by covering a portion of event-related costs in conference spaces and partner hotels.

Under the Tourism Return to Work Grant Program, qualifying businesses can receive grants of $5,000 for each new full-time equivalent net job added and $2,500 for each new part-time equivalent net job added between January and June 2022. Recipients must achieve a net increase in employment of at least two full-time equivalents to be eligible for funding; grants will be awarded for a minimum of $10,000 and a maximum of $200,000. Applicants must complete the required eligibility check available here, and pre-qualified applicants will receive a link to apply directly. More information, including program guidelines, can be found here.

To encourage the return of business travel and attract new events, the $25 million Meet in New York grant program will provide grants to conference venues and licensed overnight accommodation facilities to offset a portion of discounts granted on approved meeting space rental fees and group room rates that help attract qualifying events. Grants will be awarded on a reimbursement basis and will depend on factors such as the size of the event, fees waived and discounts offered. The schedule is limited to new events that were not previously scheduled. Applicants must complete the required eligibility check available here, and pre-qualified applicants will receive a link to apply directly. Applications are due by December 31, 2022. More information, including program guidelines, can be found here.

Hope Knight, Acting Empire State Development Commissioner and President and CEO Designate, said: “The economic importance of tourism cannot be overstated: it supports jobs and small businesses and generates income for communities in New York State. Governor Hochul is committed to rebuilding this vital and vibrant industry, and grants awarded through these programs will introduce new audiences to New York State through new events, and put New Yorkers back in the game. work in the tourism sector. »

Empire State Vice President of Development and Executive Director of Tourism Ross D. Levi said: “Governor Hochul’s Bring Back Tourism, Bring Back Jobs programs will support the recovery of New York State’s tourism industry by getting workers back to work and promoting the return of major events such as meetings, conferences and exhibitions.Working with our tourism partners – from regional and local destination marketing organizations to sites and attractions across the state – we can bring tourism back and remind businesses and visitors that there is no no place like New York.”

These programs complement the ongoing efforts of I LOVE NY, the tourism division of Empire State Development, to promote tourism and revitalize the state’s tourism industry. This includes efforts to engage and invite new domestic and international visitors to explore the state. In February, Governor Hochul announced the launch of New York’s first global tourism ad aimed at consumers in Australia, Canada, France, Germany, Italy and the United Kingdom. Additionally, I LOVE NY has partnered with international tour operators to create and promote travel packages for New York State and New York City.

State Senator José M. Serrano said: “Tourism and visitors from around the world help make New York such a unique destination. Governor Hochul’s programs will help the tourism workforce, support businesses in the tourism ecosystem, and bring back more visitors and special events in our cities. I thank the Governor for her commitment to the state’s tourism industry and the businesses and people who make it a thriving industry for New York City.

Assemblyman Daniel O’Donnell said: “New York State’s economy depends on a vibrant tourism industry. In every region of our state, visitors come to experience New York’s incredible arts, culture, outdoors and character, and when they do, they support local restaurants, venues, shops, hotels, shows, etc. The pandemic has created countless challenges for the tourism industry, and I’ve heard firsthand from people who have still struggling to get back on its feet. It is essential that we support the strong return of tourism to our state and all the people it supports. I thank Governor Hochul for acknowledging the vital role that tourism plays in prosperity of our state, and for his commitment to helping the sector bounce back and be bigger and better than ever.

To help you plan your next New York State vacation, please visit www.iloveny.com. More information on New York getaways is available at www.iloveny.com/nyc.

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