New Lifestyle Property Per La Hotel Officially Opens With New Dining Concepts and Reimagined Public Spaces in Downtown Los Angeles

Hotel Per La Los Angeles, a new lifestyle property located at 649 South Olive Street in downtown Los Angeles, officially opens today. The grand opening of the hotel includes the opening of the ground floor restaurant, Per L’Ora, and the daytime cafe and market, Café Ora.

Housed in the former Giannini building built in 1922, which was originally the headquarters of the Bank of Italy, the opening follows a reinvention by HN Capital Partners and Sage Hospitality Group. It has 241 guest rooms and suites as well as large public spaces, including 10,000 square feet of event space, a ground floor restaurant and bar, a daytime cafe, and a rooftop bar offering drinks on board. from the pool and spectacular views of the Los Angeles skyline.

A nod to the building’s historic beginnings as a bank for the people, the name “Per La” translates to “for the” in Italian. Its founder, Amadeo Pietro Giannini, believed in the dignity and abilities of those who are often overlooked, signifying the hotel’s inclusive spirit and name, essentially meaning “for Los Angeles, and people like you”. The 12-story property retains the building’s iconic architectural features, while enhancing the guest experience with grand yet playful public spaces and new food and beverage concepts designed to encourage the community environment in the middle of the center – lively city of the city.

“While this hotel represents our first foray into Los Angeles as owners, it is a city we know and admire, and as always, our work is inspired by location, history, context and brings together a team rooted in service and community is our goal at this magnificent hotel,” said Vipin Nambiar, Founder and Managing Partner of HN Capital Partners.

“We designed Hotel Per La literally for DTLA employees and their guests,” said Jeremy Selman, operating partner at HN Capital Partners. “We wanted to create a place that truly represented the cultural and creative richness of this part of town where our neighbors and travelers could feel both at home and also immersed in all that makes Downtown LA special, while celebrating the incredible canvas that the building and its history offered us.

“Our goal is to cultivate exciting new experiences within the walls of all of our properties and impact the communities where they reside,” said Walter Isenberg, President and CEO of Sage Hospitality Group. “This property is no different in that we will cultivate a guest experience that reflects downtown LA, true to the depth of hospitality inspiration the city offers, and we will apply our nearly 40 years of operational excellence to drive the overall customer experience. We are thrilled to officially open the doors to this iconic property.

Per L’Ora, the hotel’s neighborhood restaurant, presents Italian cuisine through the lens of the culture and flavors of East Los Angeles. With light, casual Italian bites and dishes, Per L’Ora offers an inviting space, evoking the comforting familiarity of feeling at home, while being steeped in the dining traditions of an old-fashioned lobby with a twist modern.

The main dining room features a light-colored palate, with design elements inspired by the early years favored by organic and elegant forms, such as airy linens and botanical patterns, with relaxed seating and a communal dining table in race track shape in a punchy and charming worry balancing function. Upholstered furniture has been given new life in shades of cream and white, alongside a number of dramatic accent pieces: tables are topped with light marble; abstract-shaped wallpaper gave new energy to the space’s bookcases covered in California-inspired terracotta and pottery; and dramatic light fixtures with curved lines create a warm glow in the evening. The restaurant’s bar acts as a dramatic centerpiece, with a bespoke marble top in shades of green, gray and white, and globe-shaped light fixtures, while custom white plaster across the front of the bar provides a fresh new look. texture sense.

The opening of Per L’Ora also coincides with a welcoming new café and market, Café Ora, inspired by a famous café in Venice, with an Italian Gio Ponti chandelier from Murano and a ceiling hand-painted by Dean Barger, based in New York. Café Ora offers a rotating selection of local roasters, breakfast pastries, on-the-go items and homemade gelato, as well as retail products, including a selection of locally made products, such as CBD and dog treats, plus an accessible wine rack with ready-to-drink cocktails.

The hotel is also home to Bar Clara, a more casual rooftop bar with sweeping views of the cityscape, offering poolside drinks, vibrant cocktails to a carefully curated wine list, as well as signature dishes. Mediterranean inspiration, all inspired by the herbal environment and citrus in the foliage of the roof. Paying homage to its namesake Claire Giannini, the first woman to serve on the bank’s board who broke social class and gender barriers, the rooftop celebrates both the building’s history and downtown Los Angeles today, offering a versatile environment for poolside lounging, after-work drinks, and live collaborations with local musicians and culture-makers.

A member of Preferred Hotels & Resorts, Hotel Per La also offers a variety of indoor and outdoor public spaces to host events for 12 to 850 people, from a lush courtyard on the second floor to various intimate and larger spaces on the ground floor. ground floor, mezzanine, and rooftop.

Much of the building’s neoclassical style, such as its Doric columns, ornate gold and blue ceiling and marble floors, has been preserved in Hotel Per La’s public areas and integrated alongside a playful new design and accessible reflecting the diversity of cultures and characters of the city. . Reimagined by local Los Angeles interior designer Jaqui Seerman, contemporary furnishings, airy linens, amorphous lighting, and bold pops of color that feel quintessentially LA are woven throughout the open public spaces awash in the Californian sun. . The space features commissioned artwork, while many of the furnishings and decor are sourced from local LA artisans, including decorative wall lighting from Downtown LA’s Edition Modern, pots hand-painted by the artist from Pasadena Jill Spector and hand-thrown ceiling lights created by Los Angeles-based ceramist and lighting designer Neptune Glass.

Designed by French architect and designer Jacques Garcia, each of Per La’s 241 rooms and suites look to Italy for inspiration. The color palette of the rooms is taken from the property’s fully restored Italian gold and blue ceiling located in the lobby. Each room is appointed with custom-designed furnishings, such as antique Persian rugs in saturated and vibrant colors, and artwork from Paris/New York-based design studio Saint Lazare, sourcing art pieces vintage in antique shops around the world, combined with various collections of City Portraits, as well as original photographs and illustrations by commissioned artists.

Locally sourced private bars are curated to showcase the ingenuity and sensibilities of LA culture, with options to satisfy every craving, from savory snacks such as Root Foods Co. potato chips, to sweeter offerings like CA Gummy Bears and Caramel Almond Bars from Valerie Confections, along with CBD-infused products including Chocolate Truffles from Calivolve and Turkish Delight Boxes from Rose Delight. Drink options include ready-made Drnxmyth cocktails and watermelon chilli sodas from the Flying Embers Brewery.

Rooms also have marble desks with sofas, Tivoli Bluetooth clock radios, and large flat-screen TVs, while European-style bathrooms have terrazzo-floored walk-in showers with showers. Argan Perfume’s luxury toiletries, with many rooms also featuring freestanding freestanding baths.

The spirit of Hotel Per La provides a welcoming, fresh, and community-oriented experience for downtown Los Angeles, which is undergoing a cultural renaissance. Located in the city’s most walkable neighborhood, Per La offers guests a unique, car-free way to experience downtown Los Angeles, close to some of the city’s most notable restaurants, shops and entertainment. the city. Conveniently located and offering easy access to other popular neighborhoods, such as Hollywood and Santa Monica, the hotel is a short drive from Los Angeles International Airport and Bob Hope Airport.

Rates from $325

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