The fashion world has always been famous for one-upmanship, but now things have taken a new turn.
It’s no longer enough to stay in some of the most expensive hotels in the world – to brag, you also need the merchandise. Upscale hotels have teamed up with big design houses to launch their own collections that go way beyond boring bathrobes and slippers.
But don’t worry if your budget doesn’t stretch to a five-star stay, all products are available online.
Whether you’re looking for luxurious loungewear, a strikingly printed scarf, nightwear that says romantic weekend away, or eco-friendly swimwear – with crucial branding – discover the luxury hotel merchandise you can shop without. check in.
END A STAY AT THE RITZ
Ritz collection and setting
Dinah Van Tulleken reveals luxury hotel products you can buy without checking in. Pictured: Frame x Ritz Paris blanket, £821
The Ritz Paris hotel has teamed up with the LA Frame label for a 22-piece collection, including a sweater (pictured left), varsity jacket and baseball cap (pictured right) featuring the name and crest of the hotel
The Ritz Paris hotel has chosen the LA Frame brand for its first foray into fashion collaborations. The 22-piece collection, available on net-a-porter, includes American classics – a crew-neck sweater, varsity jacket and baseball cap with the hotel’s name and crest.
Casual pieces are lent to Parisian chic by the brand, although prices aren’t all that sweet, starting at £70 for the Ritz water bottle. A pair of off-white cashmere socks cost just £87 (frame-store.com). But compared to rooms at the Ritz Paris, which start at £926 a night, it’s a bargain.
FIT PAJAMAS FOR ROYALS
Claridge’s and Derek Rose
London hotel Claridge’s has asked luxury sleepwear designer Derek Rose to produce a bespoke collection for adults and children (pictured)
Fashion insiders adore London’s legendary Claridge’s Hotel, which has such deep royal ties it’s known as an annex of Buckingham Palace.
Luxury sleepwear designer Derek Rose, who has designed for royalty, has been asked to produce his bespoke collection for adults and children. All pajamas have hand-embroidered eye masks, bathrobes and slippers, all in pure cotton.
Available in Claridge’s signature jade green, pale pink, light blue or white (claridges.co.uk), the range starts at £65 for the eye mask. It’s pricey, but when the cheapest Claridge’s room starts at £660, it’s not so bad.
Nobu Hotel Ibiza Bay and Love Brand & Co
London-based ethical swimwear brand Love Brand & Co has teamed up with super cool Nobu Hotel Ibiza Bay for a capsule collection (pictured)
London-based ethical swimwear label Love Brand & Co have teamed up with super cool Nobu Hotel Ibiza Bay where a stay can cost up to £5,473 a night.
Their capsule clothing collection supports IbizaPreservation, which protects endangered seagrasses in the seas around Ibiza and Formentera.
Featuring a Posidonia seagrass pattern, it includes a recycled polyester swimsuit, £90, and a linen shirt, £105. See lovebrand.com.
SUPER STYLE SLIPPERS
Mandarin Oriental and Aquazzura
Mandarin Oriental Hotels worked with Italian footwear brand Aquazzura to create limited edition slippers (pictured)
A favorite of the rich and famous, Mandarin Oriental Hotels (rooms in London’s Hyde Park branch start at £750) have worked with Italian shoe brand Aquazzura to create limited-edition slippers – black and white for men, and aqua green and white for women, with pom pom details. There is also a yellow and white design for children with pom poms. From £265, shopmo.com.
WRAPPING UP IN LUXURY
The Luxury Collection and Margherita Missoni
Marriott Hotels collaborated with Margherita Missoni for a limited edition scarf (pictured)
For guilt-free shopping, look no further than Marriott Hotels’ collaboration with Margherita Missoni. The Italian designer, heiress of the Missoni fashion house, created a stylish scarf inspired by her travels in India.
The limited edition Luxury Collection scarf, £200, is available at luxurycollection store.com. All proceeds will be donated to an eco-friendly charity for sustainable living, the Collective Good Foundation.